Consumer Perceptions About Food Fraud

Food fraud can be defined as “the deliberate and intentional substitution, addition, tampering, or misrepresentation of food, food ingredients, or food packaging; or false or misleading statements made about a product for economic gain.”

In late 2019, IFIC sought to better understand consumer perceptions related to food fraud using the definition above.  

With a series of recent high-profile incidents of contamination including pet food and peanut products in the U.S. and infant formula in Chinawe wanted to assess consumers’ reactions to what they know and understand about food fraud in the marketplace.    

continue reading

E-mail me when people leave their comments –

You need to be a member of safefood Knowledge Network to add comments!

Join safefood Knowledge Network