Following months of collaboration and preparation, the European Commission, working together with European industry, launched the ‘EU Code of Conduct on responsible food business and marketing practices’ on 5 July 2021. This Code marks the first concrete measure to be delivered under the Farm to Fork Strategy. Alexandra Nikolakopoulou, Head of Unit for the Farm to Fork Strategy at DG SANTE discusses the Code’s potential to get more healthy and sustainable foods into our shopping baskets while reducing harmful impact to the environment.
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