A recent poll by the Food Standards Agency revealed that 44% of adults view ‘use by’ dates as a ‘useful guide’ – not realising the potential health risks of getting food poisoning, which could make them or their family seriously ill.

The new finding shines a light on the larger issue of date mark confusion. We’re all aware of the various date marks that appear on food labels, such as ‘use-by’ and ‘display until’, but there are still many who are uncertain about what each of them means.


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