This December, safefood is encouraging home cooks to ‘Trust the Meat Thermometer’ when cooking their Christmas turkey. The three-week campaign will consist of TV, radio and digital advertising as well as free information leaflets for shoppers being distributed through 200 butcher shops across the island of Ireland. The campaign communicates the three established checks for ensuring meat is properly cooked – no pink meat, juices running clear and piping hot throughout – with a meat thermometer giving that extra level of reassurance. Just pop it in the thickest part of the turkey and when it reaches 75 degrees Celsius, it’s passed the turkey safety tasty test.
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