The COVID-19 consumer research

The Food Standards Agency with Ipsos Mori and Bright Harbour carried out research in England, Wales and Northern Ireland to monitor the experience and behaviours of consumers when it comes to key food risks during the pandemic.

The Food Standards Agency commissioned social research to develop its evidence base on issues affecting consumers and businesses in order to inform its COVID-19 response. The published data includes waves from April to July 2020, the data from future waves will be published in due course.
Ipsos Mori were commissioned to track consumer attitudes through an omnibus survey. Bright Harbour were commissioned to produce qualitative reports on the lived experience of people living in food insecurity during COVID-19 and the impact on consumers’ engagement with the food system in June and July 2020.
Additionally, we undertook in house social media listening to support our insight gathering around the impact of COVID-19 on food safety, food authenticity and food regulation.
In addition, the COVID-19 expert panel was set up to help identify the most important implications of the COVID-19 outbreak in relation to food policy. The FSA drew on its networks of leading researchers and industry experts between April and July 2020.

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