Safety last? Consumers' response to food safety risks are altered due to prior commitment and preference

[safefood]

With the globalization of our food supply, food safety issues are a major concern for both public health and for the food industry. Media and industry warn consumers of major recalls and problems with food items, but do consumers listen? In this new article researchers demonstrated that consumers are reluctant to respond to food safety risks if the recommendations interfere with their existing habits.

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