Research identifies discomfort from Brits over US food production methods, such as chlorine-washed chicken, and shows favour for EU systems despite Brexit stance. New research from the University of Kent, the University of Reading and IHS Markit finds that UK consumers dislike food produced using production methods such as hormones in beef and chlorine washed chicken.
The research also reveals that UK consumers highly value food production that adheres to food safety standards set by the EU as well as food made in the UK – a finding which could prove all too relevant in the months to come as the Brexit transition period comes to an end.
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