Is social media a potential resource for communicating food risk information?

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Research from the EU-funded FoodRisC project into the most effective methods to communicate food risks and safety, has revealed the value of complimenting the use of traditional communication channels with social media. This study, carried out by researchers from across Europe, assessed whether European consumers already familiar with social media use it to seek information on food-related risks. Results show that risk information can be provided on social media alongside other information resources, but that it should not be considered as a substitute.

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