“How could people ever believe that seaweed could be made out of plastic?” long-time seaweed entrepreneur Zeng Huaqing asked himself on Feb. 17, after one of his clients sent him a 10-second long video on WeChat that appeared to show a home cook finding a piece of thin black plastic in a bag of seaweed that bore Zeng’s company name. Zeng reassured the client and put the video out of his mind—but not for long.
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