The Wave 9 report, conducted between April and July last year, shows that more than three-quarters of respondents (76%) would rely on the ‘sniff test’ to assess whether raw meat is safe to eat or cook with. A further 73% of respondents said they would rely on the sniff test for milk and yoghurt, and 65% of respondents said they would do so with fish.
The report also found that many respondents would eat bagged salad (72%) or cheese (70%) after the use-by date, while around six-in-ten respondents would eat yoghurt (63%), milk (60%), or cooked meats (58%) after the use-by date.
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