Crisis Communications: The Story and the Storyteller

[safefood]

Crises can require unexpected pairings of resources and personalities in order for people and organizations to survive. In the case of a food recall, a company’s food safety manager and its crisis communicator make up the most unlikely of duos. But don’t underestimate the importance of this team to your company’s ability to survive. Despite the fact that the people who play these two roles may seldom have reason to speak to one another under normal business circumstances, during a food recall they should become the closest of colleagues.

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