On 20th May 2015 the EU Commission, pursuant art. 26 (5) and (6) of the Regulation (EU) No 1169/2011 published the “Study on the mandatory indication of country of origin or place of provenance of unprocessed foods, single ingredient products and ingredients that represent more than 50% of a food”.
In terms of factors affecting consumer purchasing decisions, consumer interest in origin labelling ranks behind price, taste, use by/best before date, convenience and/or appearance aspects.
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