safefood’s recent campaign ‘Rufus the Messy Monster’ aimed to help teach children the importance of washing their hands and how handwashing can be fun and why it’s really important. The campaign material also communicated that it is not just about getting children to wash their hands, it’s also about when to wash their hands – so they needed to be taught that the best times are after using the toilet; after playing (inside or outside), after playing with pets and before they eat. A short video was created and spearheaded the campaign. This video included a catchy singalong nursery rhyme where the cheeky little monster, Rufus, teaches children to “wash their hands the only way that works.” For more information visit www.safefood.eu
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