Revolutionary new food labelling featuring a tactile bump – so shoppers can tell when perishable food has gone off – has won its young designer a prestigious award. Unlike confusing and often unreliable best before and expiry dates, the label lets consumers feel with a finger exactly how fresh an item of food is. If the bioreactive label is smooth, then the food is fresh. But if there is a bump, then the advice is to throw the food away.
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