Food fraud poses a serious threat to the food system. How can we fight against it and be confident that the food we are buying is authentic and safe?
Top Takeaways from this blog
- Food fraud in EU Member States increased by 85% between 2016 and 2019 (1) and the COVID-19 pandemic is predicted to have increased cases even further (2).
- All types of food fraud are detrimental to the reputation of the agrifood industry and cause harm to consumers and legitimate businesses.
- Innovation and collaboration are crucial for the agrifood industry to share best practice and create solutions for food fraud mitigation and prevention.
- Technologies and digital traceability systems such as blockchain can help to track a food product’s journey through the supply chain and pinpoint the origins of food fraud.
- Raising awareness about how to identify food fraud, through initiatives such as EIT Food’s Future Learn education courses, is a great way to reduce risks and increase consumer confidence.