Last Thursday, The Food Safety Authority of Ireland (FSAI) published new guidance aimed at ensuring consumers are not misled by the use of marketing terms on foods. The guidance follows a public consultation carried out by a working group including the FSAI, the FSAI’s Artisan Forum, Food and Drink Industry Ireland and the Consumers’ Association of Ireland. The guidance outlines the general legal requirements that food businesses must follow when using marketing terms on food and additionally, provides agreed guidance for the food industry concerning the use of the following specific marketing terms to describe foods placed on the Irish market:
- Artisan/Artisanal
- Farmhouse
- Traditional
- Natural
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