New guidelines will soon be available to helping research teams throughout Europe to communicate the results of their projects more effectively.
The ‘best practice’ guidelines have come out of AgriFoodResults, an EU-funded project coordinated by the French ACTIA (Association de Coordination Technique pour l’industrie Agro-alimentaire) and aimed at improving the communication of food research. They are due for launched in the next two weeks.
“At the moment many researchers do not really know how to communicate with different target audiences,” Christophe Cotillon, project coordinator of AgriFoodResults, told FoodNavigator. “In the guidelines they can find tools and tips to help them better communicate with consumers, industry and other stakeholders.”
There are four sets of guidelines. One contains general advice for dissemination managers and communication personnel for communicating research findings, while the other three are designed to help research teams target industry, consumers and policy makers respectively.
The latest draft guidelines were presented at an event in Brussels on 1 March, which was attended by over 70 project coordinators and communication experts within EU-funded agri-food projects.
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