A businessman who passed off horsemeat as beef in a bid to increase his profits has been convicted of fraud.
Andronicos Sideras, owner of Dinos and Sons Ltd, conspired with Ulrich Nielsen and Alex Ostler-Beech, of Flexi Foods, to sell horsemeat as beef over a 10-month period in 2012.
On a number of occasions Sideras, of North London, mixed consignments of beef with horsemeat, repackaged the meat and attached the false labels, saying it originated from a Polish beef supplier. By doing so Sideras was able to inflate his profits as horsemeat was cheaper to purchase than beef.
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