As innovation is crucially important for business growth, it is essential to establish ‘innovation management’ as a core competency. During this course, you will learn the key principles and best practices; these include strategic and consumer alignment, idea generation and management, product development, validation and launch, project management and key innovation metrics.
The course is designed for managers mainly in product development, marketing, and supply chain professionals who are responsible for the introduction of new products and processes. The course will also be relevant to people in other functions who play a key role in innovation management. It will build on existing industry experience and enable managers to innovate more successfully, so should be most suitable for those with a few years' experience of working on innovation projects.
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