Maitre recognises the importance of equipping researchers with the tools with which skilled media professionals address the public.
Our tailor-made media training seminars go over the most important points researchers should be aware of when interacting with the media, thus facilitating their research communication.
Supported by professional journalistic content, Maitre workshops are mainly characterised by the hands-on practice for participants.
As well as the training sessions themselves, Maitre seminars aim to foster debate, discussion and dialogue between the participating researchers and the journalists hosting the workshops.
All our courses are designed exclusively for food and nutrition scientists and are tutored by leading and experienced journalists.
Breakdown of Maitre seminars
- Inside knowledge of the inner functioning of print, broadcast and online media
- Coaching on how to deal with the media successfully, specially when tackling controversial issues and performing under pressure
- Guidance towards how to properly judge a project´s perceived news value.
- Dos and don’ts. You will get an understanding of both the best practices and the typical mistakes often made when talking to the media
- What’s your story and how to get your key messages across clearly and concisely, avoiding jargon and unnecessary technical terms.
- Professional advice to put together a good press release and deliver a well finished statement
- Practice to cope with TV and radio interview situations. You will be put on the spot and will be trained how to convey your key message in the best way.
- Hints and tips to create credibility on the Web and through social networks
- Constructive feedback to the exercises performed in the workshop, putting special emphasis on TV and radio practices
- Opportunity to network and engage with like-minded food scientists.
Ultimately, Maitre aims to facilitate food scientists´ engagement with the media, hoping that the public will have improved access to the current state of the role of food science in Europe
To register visit the website
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